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Stories That Defy

The Rebels

Ambassadors | Champions | Mentors

Meet The Rebels

The Montejo Rebels are a collective of individuals who share our belief in Defying the Ordinary and living life on their own terms. They stand for individuality and creativity. Hard work and dedication fuel their passions. From artistry to custom car fabrication, each of our Rebels is unapologetic, authentic and living proof that it is possible to defy convention and be successful at doing what you love.
The Rebels have banded together for this contest to serve as mentors and judges. They are here to guide you, offer words of wisdom and ultimately choose who will take home the $10,000 prize.
Enter the Stories That Defy Contest for a chance to collaborate with one of these great minds and get your winning idea off the ground. The grand prize winner and three runners up will have the chance to be mentored by one of these Rebels.

Nikko Hurtado

“In art and life it’s always unpredictable. There are ups and downs. The point is to never give up. Keep pushing, keep doing your best.” —Nikko Hurtado, Tattoo Artist

If you ever felt pressured to give up on your passion, or conform to someone’s expectations, this legend’s advice is exactly what you need to hear and share. World-renowned tattoo artist, Nikko Hurtado, gives us insight to criticism he’s faced and, most importantly, the mentality needed to carve out his own path.

Jonas Never

“Graffiti is one of the few tools you have if you have almost nothing. And even if you don’t come up with a picture to cure world poverty you can make someone smile while they’re having a piss.” —Banksy, Street Artist

Some call it vandalism, some call it art…
If you’ve ever driven through Los Angeles, then you’ve probably seen some of Jonas Never’s iconic work. Jonas Never has an enormous and rebellious energy that is conveyed through his murals.

His talent is paired with unapologetic confidence in his chosen path and refusal to do what is conventional as a way of life.

Sofie Staygold

“Nothing gold can stay.” —Robert Frost, American Poet

Internationally acclaimed barber, Sofie respectfully disagrees. In fact, “Stay Gold” is tattooed across her knuckles, a boldly visible mantra and a constant reminder to always be herself.

With more than ten years in the barbering industry, Sofie’s notoriety did not happen by accident or luck. Her success was hard earned and required her to go against the grain and fight to break stereotypes in the industry.

Sofie embodies the spirit of Montejo with a career built on defying the ordinary. 

Mr. Devious

“Go be devious.” —Jeff Davy, Custom Fabricator
Jeff “Mr. Devious” Davy, didn’t get his nickname and reputation for building the most badass custom cars known to man by laying low and playing it safe. Much like our Montejo family, he broke the mold, giving the middle finger to convention and choosing to live life on his own terms. Jeff owns and operates one of the most well known custom car shops in the country, Devious Customs. 
Being bold and unapologetic is in his DNA and he isn’t afraid to show it. 

Sebastian "Sebas" Robles

Sebastian “@AyyySebas” Robles is a force to be reckoned with in the world of podcasting and YouTube. Known for his larger than life personality and crazy antics, Sebas brings humor and fun to the LatinX community and beyond with his La Platica podcast. Sebas’s genuine love for people and quick wit make him a favorite with his die hard fan base.
His entrepreneurial spirit and refusal to be limited by the expectations of others have resulted in the ability to create and grow a wildly successful brand. Sebas, a self proclaimed jack of all trades, has a gift for connecting with his audience in an authentic way, encompassing a keen edge and unique style. He’s the guy you want helping you with your next creative project and the guy you want to share a cold Montejo with.
Find out more about Sebas, how he represents what Montejo is all about and why he’s our natural selection as Master of Ceremonies for the Stories That Defy Contest LIVE event, by clicking on the social icons below.

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